Singapore Polytechnic’s School of Business is rebranding with bold energy and vision — and Spark Agency & Spunky Pixels is bringing this transformation to life through an exciting video campaign. The project consists of five individual course videos covering Accountancy, Banking & Finance, Business Administration, Common Business Programme, and Human Resource Management with Psychology.

Each course video dives into a specific programme, featuring real student experiences, practical learning, and career journeys. Using engaging storytelling, modern visuals, and upbeat pacing, these videos aim to show what it truly feels like to study at the School of Business — and where it can take you next.

This campaign is not about showing the usual. It’s about showing what’s possible.

View the rest of the series here!